As some one who buys a lot of stuff online I can really apreciate the excessive packaging issue. I was once called home to meet a delivery man holding a 1Mx1Mx1M package, confused as I hadn't ordered anything large recently. Just a RAM chio (about 10cm by 2cm). So I opened the box with the delivery man there, yes inside was lots of packaging and boxes in boxes and inside that was the RAM chip. I get the feeling these days that the companies are just trying to get rid of their waste this way and some of the pickers in the distribution centres have a bit of fun putting little packages in large boxes.
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