we thought and discussed about the following;
- Building a data base together, if each member or local attraction collected on a simple form (possibly with a competition inducement) 75 names of guests/customers and shared them with the association. We as a group could market these people in quaterly mailings with refferal offers for recommending friends. We would soon have a list of over 10,000 + names. Our business belongs to a marketing group who do just this, we now mail to 30,0000 prospects!
- Seasonal advertising in regional newspapers like the Yorkshire Post, for as little as £120 each between at least 18 establishments, we could place an advert to run over 3 weeks promoting scarborough and the participating establishments. Offers would of course have to be simple like 3 nights for the price of 2, but obviously date restictions and prices would be different per establishment.
- A monthly newsletter sent out to potential and regular scarborough visitors to inform them as to what is going on in the town, this could be marketed through local atrractions and going out to shopping centres (like our promotional trips). This could be away of keeping people informed as to what is going on in Scarborough on a regular basisi with may be some offers from local attractions.
- Upgrade the SHA discount card to a "ticket book" self funded by the attractions that advertise in it, with any extra funds being used to promote Scarborough.
Do you have any thoughs?
We are next mneeting on the 30th Janury 2007
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