Talking of widening the A64

Here is an interesting point of view of a person in the accommodation trade, ie me

A business colleague told me about a conversation with a leading business person from blackpool, regarding improving the A64.
Blackpool (off there this week!) hotels noticed that when the road was made dual carriage all the way into the town, Hoteliers noticed a sharp drop in trade from there usual markets!
Why?
Well around 75% of the Blackpool short break market came from a drive time distance of around 1.5-2.5 hours, ie. Long enough for a short stay but too long a drive for a day trip!
After the road was improved this market that was 1.5-2.5 hours drive away was now 1.-1.5 hours away, result they no longer needed to stay over night as customers could reach Blackpool easier for a day trip.
This placed many hoteliers off balance with their understanding of their market, unfortunately for Blackpool the new 1.5-2.5 hour drive distance did not take in a more densely popuplated area than the old 1.5-2.5 drive time area.
So what does this possibly mean for Scarborough?
Our main short stay market is West and South Yorkshire, high density areas, the main industrial base of the region is located here. If the A64 is made dual all the way into Scarborough, I think this market will become mainly day trip, beyond this area there is not a more densely populated area to replace it; so we need to be prepared to react to this change if it comes.
Don't get me wrong I firmly believe the A64 dual link into Scarborough will be a good thing for the town as a whole! When it does happen don't be supprised if you see me opening an ice cream parlour! However, the accommodation market needs to think ahead when this change does come!
WHAT DO YOU THINK?